Auto-Responders & Your E-mail Marketing Campaign
When running a home-based business, there are many options available for targeting potential customers. Launching an e-mail marketing campaign will enable you to utilize a host of tools while sending out an important message to literally thousands of people. Auto-responders have become a very important part of such campaigns, and if used correctly can lead potential customers right to your business.
Free Autoresponder Software
Many autoresponder services have the ability to test before you buy. It is imporant to find the one that is best for your application because moving from one autoresponder to another is a pain in the (you know what)!
Picking your auto responder services is really about determining your needs. Some are very simple and functional services such as MyNewsletterBuilder.com, which is affordable for any home based business owner. It is easy to use and includes the ability to include pre-formatted content with your newsletter if you desire. (If you decide to sign up: when you get to the shopping cart type in the comment box “Deb Bixler said that I can have 14 months for the price of one year!”)
Other autoresponder services like WebMarketingMagic has other features in addition to the software. Some people may need a shopping cart, affiliate programs and/or the ability to create product coupons to apply in the shopping cart.
The first step to composing an auto-responder is to decide on the number of days it will last. Your target audience will receive one e-mail each day and a typical auto-responder might be sent out over a period of ten days.
Next, you’ll need to define the message you wish to send. When doing this think about what it is you want your potential customers to do. What action or actions would you like them to take and how will they set about accomplishing them?
It is then time to carefully craft each message. The e-mails that will be received the first few days will not be as urgent as those that will appear in your readers’ inbox as the days go by. You want to increase the urgency with each day. Because of this, you can be a bit more explanatory in the first few e-mails. Clearly outline your message and give the reader specific instructions on how to take action. As you move toward the end of the auto-responder, you will need to use more action words that will prompt potential customers to do something. As the days go by, you can give them more and more information, all the while prompting them to act. Remember, you are not commanding them, you are simply explaining why they won’t want to miss out on the great opportunity you have to offer. Carefully crafted subject lines will determine if your emails are opened.
Keep your auto-responder messages brief and to the point. Your customers will be more likely to act on your messages if they are shorter because they will be easy to follow.
Best Auto Responder Service
Finding the best auto responder service for your needs is important. If you have any questions, please call me before joining one if you are not sure: 717-751-2793
I use both of these auto responder services for different reasons. MyNewsletterBuilder.com has easy to use templates and is very affordable.
