WAHM Business Marketer and Webmaster, Janette Stoll
Our guest blogger, Janette Stoll, is a WAHM, business owner and direct sales trainer who teaches entrepreneurs how to create profitable home-based businesses by leveraging the internet to attract leads. Her e-book 9 Powerful Strategies for Turning Your Passion into Profit brings you easy tips that teach you how to use online article marketing effectively for work at home direct sales consultants.
Janette writes:
Article marketing is one of the most effective and inexpensive ways to market your direct sales business online. You write the article once and you benefit from the traffic for a long time. Here are 5 easy tips to get started with article marketing:
Benefits To Article Marketing
- Brand yourself, build credibility and expertise.
- Free advertisement, build back links and boost traffic to your site.
- Article syndication on other people’s sites.
- Build a list of prospects, sell products, sponsor more recruits.
- Article marketing when done properly will benefit your business.
Article Marketing To Brand You As An Expert
A well-written article establishes you as an expert in your niche market. This also builds credibility and creates brand awareness, especially if you consistently craft well-written articles. Article marketing is a terrific way to brand yourself as an expert in your niche.
With Ezine, you can grab the “expert author” logo and display it on your site as social proof from a third party. Having an article on a higher-ranked site like Ezine benefits your blog. It is a great way to leverage an authority site, especially for new blogs.
Free Online Advertisement
If I want to build traffic to my site, I submit articles. If you are motivated, submit as many as two or three a week. You can tweak your previous articles and “spin” them to avoid duplicate content. By changing a few words in the headlines and content of the article, you will have revised articles to submit to hundreds of directories.
Article Syndication
Once you submit your article to a directory such as Ezine or Article Snatch, your article becomes public content, and anyone is free to use your article to syndicate or share on their sites.
As long as your resource box is left intact as the original contributor of the article, anyone is free to syndicate your article. This drives even more free traffic and builds social proof that your article is worthy to be syndicated on other sites.
Work At Home Business Leads With List-building
The main objective of article marketing is to build back links and drive traffic to your site so you can build a list of prospects. If you want people to click on your url, your headline and article have to be valuable and interesting, leading the readers to visit your site to find out more.
Use the resource/author’s box to offer a valuable gift, i.e. a FREE report or e-course to entice the readers to visit your site. Focus on benefits and what you have to offer your readers.
| If you do this consistently and commit to submitting at least one article a week, you will see traffic flowing to your site, as well as building authority, credibility, and a list of hot prospects who are interested in what you have to offer. |  |
